Sales of wine with screwcap closures surge in U.S. market

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U.S. wine sales under screwcap have increased 24.6% in 2006 according to research released yesterday by ACNielsen at the Unified Wine & Grape Symposium in Sacramento, California.

In a joint winemaking and marketing/public relations panel focused on wine closures and acceptance in the marketplace, Paige Poulos, founder of the Alliance for Innovative Wine Packaging (AIWP) and president of Paige Poulos Communications, presented the latest 52-week ACNielsen research sales data on screwcap closures. The latest scan data shows strong growth, with screwcap closures winning market share.

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