Francesco Lollobrigida, who works at the department for agriculture, food sovereignty and forestry (Masaf) made the comments at the opening of the country’s annual wine trade fair, Vinitaly.
He said: “Let’s make non-alcoholic drinks, but not call them wine.”
“Our wine is worth more than 8 billion in exports and is chosen on the domestic market because it expresses quality and gives safety. The best thing is to drink in moderation, quality products and at the right price, to give the right value to the supply chain, from those who produce grapes up to the winemakers, the processors and the distributors.
“We want to give balance and create wealth for the nation”.
Progress
Under-secretary at Masaf, Patrizio Giacomo La Pietra, said the country was making “really great progress regarding the promotion of the wine system”.
He also said it was “clear” that the sector needed strategies, and the wine industry needed “start getting around a table” in order to understand what could be done against a decrease in consumption and production.
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