wine.co.za is proud to announce a new partnership with Neil Tabraham of the Sommeliers Academy to bring up-to-date and relevant direct-to-consumer (DTC) training to the Winelands.
Neil brings a wealth of knowledge and experience in wine, service, education, hospitality, and logistics to the wine industry. He has probably trained more young sommeliers in South Africa than anyone else!
"I'm really excited to be leading DTC Academy and bringing all my experience to the role," enthuses Neil. "Our aim is to work in partnership with wineries to create a world class tasting room experience, improve brand loyalty and drive residual sales. By combining effective tasting room staff training with a raft of new digital marketing services, the wine.co.za DTC Academy offers an effective solution for maximising profitable cellar door sales."
Kevin Kidson, co-founder of wine.co.za, says, "Many farms are struggling with getting their staff trained, taking advantage of walk-ins, doing sales mailers. etc. In order to maximise the most profitable DTC sales for a winery, we are extending our CellarDirect services by offering practical and helpful advice, training, and guidance through our DTC Academy."
The DTC Academy is a consultative partnership, starting with understanding a winery's needs and then developing a customised program using appraisals, mystery guest programs, training (onsite and online), coaching (watchdog service), mailer assistance, and more.
With plenty of opportunities to grow the more profitable direct to consumer wine market, the DTC Academy is proud to partner with wineries in this endeavour.
Keen to find out more? Please contact Judy Brower at judy@wine.co.za for more information.
For more information about our services or to explore how we can assist in promoting your winery or wine business, please visit our Services page or email us directly. To view our rate card, click HERE.