Albert Ahrens, making icon wines with a sense of place

Wednesday, 13 May, 2015
Dave March CWM
“Wines need an address, it is their ID”, says Albert Ahrens. Having worked vintages in Champagne, Priorat and the Rhone and cutting his teeth at the Swartland winery Lammershoek, it is understandable he should think that way. Albert is now producing wines under two labels; ‘The Ahrens Family Wines’ and an MCC with friend Gerrit Maritz for the ‘GM&Ahrens’ label.

Albert has a passion for wines with identity, where terroir shines through and where winemaking intervention, such as oak, plays a minor supportive role. The best address wines feature varietals perfectly matched to terroir and are unique to that place. ‘Address wines’ are crucial in today’s market, Albert believes, “Stellenbosch, producing around 10 tons per hectare, can’t compete with Robertson, producing 30. Their costs are different. So if there is a Chardonnay on the shelf at R40 from Stellenbosch and R30 from Robertson, the R30 will sell”. Albert believes the way forward is not to sell ‘Chardonnay’, but to sell ‘Stellenbosch wine’. Wines from Elgin, Swartland and Constantia, among others, bear out his argument. Place sells. He cites great wines from the 70’s which featured their origin on the label, often with varietals not even mentioned. “Bordeaux, Burgundy, Champagne are place wines, their origin is defined”.

After studying Oenology, and after several vintages abroad during his seven years at Lammershoek, fate intervened. In fact, fate had already brought Albert to Cordoba in the Helderberg in 1999 where he met his future wife (they honeymooned picking grapes in Champagne) and where they now live and hope to make the centre of their winemaking business. This stroke of fate in 2006 was a conversation in Franshhoek with Gerrit Maritz, a lawyer who had fallen in love with Champagne (and drank it through his student days whilst others sipped their Brandy and Coke) and had a desire to make it. The two agreed to create something very special in a single conversation, with Gerrit building a cellar under his home big enough to mature 30,000 bottles. Albert sources grapes from 14 sites, constantly travelling between Swartland, Bonnievale, Robertson, Elgin and Bottelary to monitor and select for the GM&AHRENS MCC. They create around 4-5000 bottles a year, sometimes less (1800 in 2010) and will not compromise on quality. The wine spends 1 year on its lees in barrel, then a further 2 ½ - 3 years on its lees in bottle; that is some 4 years and explains the wines extraordinary richness. Pieter Ferreira, Graham Beck’s MCC legend, has been involved all along; Albert says his inspiration, advice and support has been tremendous and they still work together at assemblage and dosage stage. Not that the ‘GM&Ahrens Vintage Cuvée Cap Classique’ gets much dosage; “it’s next to nothing, maybe up to a gram per litre”. The packaging reflects their belief in wine being, “not just a drink, but an experience”. It comes in packs of five only, the 2011 in a superb hat box presentation and despite the price tag of R2,650 the 2010 sold out in 193 days. There is a waiting list. This is a lifestyle product, promoted at events such as Polo, and fashion shows. The winners of the ‘Cape to Rio’ sailing race celebrated in Rio harbour with Albert and Gerrit’s Cuvee. “People saw the product and ordered, in fact, people ordered the hat box then asked for wine as well, not realizing the wine was in the box and was included in the price”, says Albert.

With only 3.8 bar pressure, the wine retains minute persistent bubbles and its flavours linger so; I scored it as my top SA bubbly at 94 points and I defy anyone to disagree. Something quite unique is soon to be announced from GM&A; undoubtedly wine as art, and very special art, but be warned, even at more than R5000 a bottle, 45 of the 100 bottles have already been pre-sold. Albert sells his wine via private tastings, some 40 a year, and at special events. He will fly to Jo’burg for a private tasting at someone’s house, “do you make sales, is this financially viable?” I ask. “Always”, smiles Albert.

Albert has six still wines alongside his MCC. Each place driven and showcasing the best varietals on the best terroirs, all naturally fermented. A Chenin, from single plot 65 year old vines, with 6grams RS and an eye on Vouvray (Bottelary OVC) together with a delicious Cabernet / Cinsualt blend (Bottelary Seventy) from Bottelary. A Rhone white blend of mainly Roussanne and Marsanne (The WhiteBlack) together with a Shiraz / Grenache / Mourvedre / Carignan blend (Black) from Swartland. And from Elgin, a sensuous Pinot Noir and soon, a Riesling. “Well, I needed something to drink while the MCC matures!” says Albert.

With some winery consulting, driving 40,000km a year between vineyards, working his MCC in Franshhoek, presenting dozens of tastings all over the country and creating innovative packaging for his lifestyle products (the still wines have statement labels and wax seals), Albert still sees more potential in creating ‘address wines’. He gazes over vines at his Cordoba home with a glass of ‘Black’ in hand beneath the Mountain where he proposed to Heidi. Well, it definitely is more than a drink and he certainly offers a visual feast to match what is in the bottle. As he says, “Everything about The Ahrens Family wines is a bit over the top”.

If you need convincing, check out the ‘The Bucket List’ presentation box, seven wines in a cabinet, labelled to the buyer’s choice, such as, ‘skydive’, ‘learn to play the guitar’ and ‘kiss in Paris’, each to be drunk when you complete the wish.