Tesco says its alcohol-free wine is almost as good as the real thing

Thursday, 11 February, 2016
Saffron Alexander, The Telegraph
If wine isn't your thing and you're tired of getting judging glances whenever you're out with friends, Tesco are here to save the day.

The supermarket has recently launched a range of alcohol-free wine which looks and, apparently tastes, just like the real thing. 

The 'Alcohol Free Pinotage Blush Sparkling' and 'Alcohol Free Chenin Blanc Sparkling' are designed to rival prosecco, having both a similar flavour and appearance to the popular drink.

The drinks are made from South African Pinotage Blush and Chenin Blanc grapes that have been fermented until "just before the point that they turn alcoholic."

Tesco drinks buyer Tauseef Parkar said the company wanted to create something for people who wanted to avoid alcohol the closest taste to a real glass of wine: "Both drinks are deliciously light and refreshing, bursting with summer flavours and have been created as a non-alcohol match for Prosecco and Prosecco Blush.

"They are also designed to look like elegant bottles of sparkling wine, rather than fruity flavoured soft drinks - something that would create a 'wow' factor rather than embarrassment if brought along to a party."

The person behind the wines, Tesco product developer Emma Humphries, told Metro.co.uk that her aim was to create "a wine that was light and refreshing, that looked and tasted like real wine, but without the alcohol content.

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