Tuesday, 21 June, 2016
Lucy Shaw, TheDrinksBusiness.com
The brainchild of Denver-based Apollo Peak, the “wines” are available in two variants: Pinot Meow and MosCATo, in 1.6-ounce and 8-ounce servings.
While they might look like red and white wine, according to The Huffington Post, Apollo Peak is made with organic catnip and water and coloured with organic red and golden beet juice.
“It’s made like a tea but since we got it to look so much like a wine, we want it to be perceived as a wine by the consumer – that way they can feel as though they are having a glass of wine with their pet,” Apollo Peak founder Brandon Zavala told the paper.
Read on.